Focus on value
Every action must trace back to value for someone
Start where you are
Don't reinvent. Assess what exists first, build on it
Progress iteratively + feedback
Small steps, frequent feedback loops. Don't big-bang
Collaborate + promote visibility
Work together, share info. Hidden work = hidden risk
Think & work holistically
No silo thinking. Every part affects the whole system
Keep it simple & practical
If it doesn't add value, remove it. Complexity is waste
Optimize & automate
Optimize the process first, then automate it. Don't automate chaos